Local First Campaigns
"Think Local First" is a term developed and trademarked by BALLE networks to refer to our commitment to our communities. Rather than simply promoting "buying" local, we are suggesting our larger role as stewards. By thinking local, we can make choices that have dramatic impact on our local communities, economies, and environments. A Local First campaign educates consumers and businesses about the economic, social and often environmental advantages that independent, local businesses bring to a community. The goal is to create a thriving local economy by maximizing the potential of local businesses, and transferring market share (business, government, and consumer purchases) from non-locally owned businesses to local independently owned businesses. Resources include a How-To Guide, program samples from dozens of communities, one or more Roundup Calls each year featuring Local First innovations, and an annual Buy Local Week. For more information, see our Local First campaigns page.
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